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The critical mission of ilx is to bring new buyers into the brand and our entire product and pricing strategy reflects that focus said acuras north american chief jon ikeda.

Acura brand guidelines. The origin or acura and the a mark acura and the a mark are derived from the word accurate the a mark forms the first letter of the word with a pair. The 2019 acura mdx gets minor upgrades as the brand remakes itself to be more performance oriented. Acura is a leading automotive luxury nameplate that delivers precision crafted performance representing the original values of the acura brand a commitment to evocative styling high performance and innovative engineering all built on a foundation of quality and reliability.

On the exterior acura fans will notice its upgraded grille and. For 2013 acura blunted the second generation so severely it became comfortable but bland both in design and driving dynamics. Considering acura offers awd on every model save the civic based ilx the brand could make the transition relatively smoothly with the sh awd and new sport hybrid sh awd found on the rlx and reincarnated nsx due for 2015 acting as cornerstones to the luxury brands newfound sporty makeup.

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