Acura brand image. Though essentially a marketing creation for the north american market the acura brand was immediately successful. The brands strategists are aware of the immediate crisis affecting it and. The company is taking a long term view of the role and identity of acura in the marketplace berkman said.
New exciting models are key to acura positioning its brand better and recapturing market share. Acura sales have been flat for over a decade prompting a product onslaught highlighted by the 2015. Acura has watched its sales jump 246 percent through november this year but it knows the picture is anything but rosy.
The acura dealership image program is a multi phase initiative designed to provide acura dealers with a consistent new look that clearly communicates acuras image of performance advanced. The zdx was the first acura designed in acuras design studio located at torrance in southern california. Enjoy top safety ratings across the entire model line.
Acura 1986 1990 acura legend. Well get to the integra in a bit but it was the legend that. Acura marketing is playing up the marques technological advances and its longstanding image as a drivers brand led by its halo the fabulous hybrid nsx supercar.
Acura legend high class vehicle available in sedan and coupe trims one of the oldest models of the brand which was discontinued in 1995. Acura started off with just two products. Consumers liked the features performance and upscale image of acura cars along.
Discover acuras exceptional line of cars and suvs built for exhilarating performance and unsurpassed comfort. A new color acura blue will be adopted for all future applications of the logo and the acura brand name replacing the current red acura mark.