Acura brand image. Acura legend high class vehicle available in sedan and coupe trims one of the oldest models of the brand which was discontinued in 1995. Among the issues being considered is acuras brand image. Acura sales have been flat for over a decade prompting a product onslaught highlighted by the 2015.
Enjoy top safety ratings across the entire model line. Though essentially a marketing creation for the north american market the acura brand was immediately successful. New exciting models are key to acura positioning its brand better and recapturing market share.
Acura 1986 1990 acura legend. A new color acura blue will be adopted for all future applications of the logo and the acura brand name replacing the current red acura mark. The acura dealership image program is a multi phase initiative designed to provide acura dealers with a consistent new look that clearly communicates acuras image of performance advanced.
The company is taking a long term view of the role and identity of acura in the marketplace berkman said. Well get to the integra in a bit but it was the legend that. The brands strategists are aware of the immediate crisis affecting it and.
Acura marketing is playing up the marques technological advances and its longstanding image as a drivers brand led by its halo the fabulous hybrid nsx supercar. The zdx was the first acura designed in acuras design studio located at torrance in southern california. Acura planned on redesigning the rl by 2011 as well as announced the creation of a brand new luxury crossover vehicle called the zdx previewed by the concept of the same name.
Acura started off with just two products. Discover acuras exceptional line of cars and suvs built for exhilarating performance and unsurpassed comfort.