Acura logo history. Design elements history and evolution of acura logo. The acura brand was created on a specific day march 27 1986. Acura logo meaning and history.
Hondas division acura specializes in luxury vehicles. Acura was born from passion hustle and a start up mentality. Acura is distinguished as being japans first luxury automotive brand.
Acura logo meaning and history. Among the japanese automakers major competitors are buick lexus and infiniti. Shape of the acura logo.
Such a long time between the establishment of the brand and the start of car sales and the appearance of the now familiar logo on the radiator grilles is extremely uncommon if not outrageous. The acura logo comprises of a stylized capital letter a enclosed in an oval and the full company name acura as well as the tagline advance below it in upper case letters. Well take a look at the designs of each auto badge and see what.
It was born in 1984 in the united states by the japanese concern honda which has its echoes in the logo. The two most recognizable however are the h logo of honda automobiles and the a logo of luxury subdivision acura. In less than a year they set up dealerships and rocketed to the top with two luxury performance classics the integra and the legend.
Through secret night meetings dedicated honda engineers defined what acura would become. The acura logo introduced in 1990 for the 1991 model year is according to honda a caliper a design tool used for measuring that can also be interpreted as a skewed h for honda or a stylised a for acura. Acura was born as the rich child of the elder honda father brand and quickly became the driving force that would change customers perception of asian motorized artisanship.
What is really interesting about the brand is that it is a sub division of the famous automaker hondaever since the acura history started it proves to be a worthy adversary to countless other luxury automotive manufacturers. But it was not until 1990 that the brand acquired its logo.