Acura logo history. It was in 1986 that honda introduced its luxury division named acura in the united states. It was born in 1984 in the united states by the japanese concern honda which has its echoes in the logo. Acura was born as the rich child of the elder honda father brand and quickly became the driving force that would change customers perception of asian motorized artisanship.
The acura brand was created on a specific day march 27 1986. Hondas division acura specializes in luxury vehicles. The two most recognizable however are the h logo of honda automobiles and the a logo of luxury subdivision acura.
Through secret night meetings dedicated honda engineers defined what acura would become. Its cars have an impressive level of luxury upscale image features and performance. Well take a look at the designs of each auto badge and see what.
But it was not until 1990 that the brand acquired its logo. Acura logo acura emblem posted by julia ernest on may 29 2016 in history 0 comments car brand acura is quite young. Acura logo meaning and history.
The acura logo comprises of a stylized capital letter a enclosed in an oval and the full company name acura as well as the tagline advance below it in upper case letters. Among the japanese automakers major competitors are buick lexus and infiniti. Such a long time between the establishment of the brand and the start of car sales and the appearance of the now familiar logo on the radiator grilles is extremely uncommon if not outrageous.
Acura logo meaning and history. Shape of the acura logo. Acura was born from passion hustle and a start up mentality.
What is really interesting about the brand is that it is a sub division of the famous automaker hondaever since the acura history started it proves to be a worthy adversary to countless other luxury automotive manufacturers. Acura is distinguished as being japans first luxury automotive brand.