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Acura Launches New Brand Campaign Touting Precision Crafted

Acura continues to hammer home the idea of precision crafted performance in the minds of car shoppers as it rolled out a new marketing campaign highlighting the theme along with the acura.

Acura precision crafted performance. Find out information on the latest acura cars and suv models. The acura precision concept is the leading edge of a renewed commitment to delivering precision crafted performance in every facet of the product experience and creating a powerful and very. Connected under the mantra of precision crafted performance we explore the unity between both racing and production model acuras through the lens of drivers designers and leadership alike.

Ilx tlx rlx rdx mdx and nsx. Its a mindset and a commitment to doing new and challenging things based on our own unique ideas for our customers. The acura logo was designed to depict an engineering caliper and since its inception has served as a symbol and a constant reminder of our unwavering.

Acura has a new mantra. After years of an identity crisis acura takes a giant step forward to remind buyers who they are as a brand. Its known as precision crafted performance and the company views it not only as its new marketing tagline but also the brands core promise.

The acura precision concept is the leading edge of a renewed commitment to delivering precision crafted performance in every facet of the product experience and creating a powerful and very. Precision crafted performance is the future of this brand but its not a destination.

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