Acura precision crafted performance logo. You break the rules and check all the boxes. When precision crafted performance is at the heart of everything you do you dont just build an suv you build the car you want to drive. Acura used precision crafted automobiles in its advertising when the company launched 30 years ago and precision crafted performance debuted in 1990 with the introduction of the nsx.
This week i drive 2019 acura rdx acuras first new suv model manifestation of what the maker proudly refers to as precision crafted performance engineering. Recent models include technology advance type s and sh awd trim levels. The acura precision concept is the leading edge of a renewed commitment to delivering precision crafted performance in every facet of the product experience and creating a powerful and very.
The official site of acura puerto rico. Acura continues to hammer home the idea of precision crafted performance in the minds of car shoppers as it rolled out a new marketing campaign highlighting the theme along with the acura. Analyzing the honda and acura logos.
The brand was launched in the united states and canada in march 1986 marketing luxury performance and high performance vehicles. Ilx tlx rlx rdx mdx and nsx. Acuras early slogan was precision crafted performance emphasizing the meticulousness and excellence of the brands engineering.
Acura logo and tagline. The acura logo introduced in 1990 for the 1991 model year is according to honda a caliper. Acuras current marketing slogan is precision crafted performance.
The new 2017 mdx does more than just embody what precision crafted performance is all aboutit defines it. Precision crafted performance is the future of this brand but its not a destination. Find out information on the latest acura cars and suv models.