Acura precision crafted performance logo. Acura holds the distinction of being the first japanese automotive luxury brand. When precision crafted performance is at the heart of everything you do you dont just build an suv you build the car you want to drive. Acura continues to hammer home the idea of precision crafted performance in the minds of car shoppers as it rolled out a new marketing campaign highlighting the theme along with the acura.
Acura is the luxury vehicle marque of japanese automaker honda. Acura used precision crafted automobiles in its advertising when the company launched 30 years ago and precision crafted performance debuted in 1990 with the introduction of the nsx. The acura precision concept is the leading edge of a renewed commitment to delivering precision crafted performance in every facet of the product experience and creating a powerful and very.
Find out information on the latest acura cars and suv models. Its a mindset and a commitment to doing new and challenging things based on our own unique ideas for our customers. Precision crafted performance is the future of this brand but its not a destination.
The new 2017 mdx does more than just embody what precision crafted performance is all aboutit defines it. Ilx tlx rlx rdx mdx and nsx. This week i drive 2019 acura rdx acuras first new suv model manifestation of what the maker proudly refers to as precision crafted performance engineering.
The acura logo introduced in 1990 for the 1991 model year is according to honda a caliper. Acuras early slogan was precision crafted performance emphasizing the meticulousness and excellence of the brands engineering. Acura logo and tagline.
Acuras current marketing slogan is precision crafted performance. You break the rules and check all the boxes. The official site of acura puerto rico.