Bmw art car warhol. The most recent artist to the join bmw art car program is jeff koons in 2010 with his m3 gt2. Warhol already a superstar was. The non factory bmw art car models.
Some of the art worlds brightest names have added their colorful touch to the german automakers. Bmw began the trend to decorate race cars as rolling art. Sometimes the only way to high art is through deep pockets.
Bmw art cars are some of the coolest little parts of automotive history where cars become something more than just cars more than just transportation. The bmw art car collection has its roots in motor sport however. For andy warhol to paint an automobile seems natural.
The fourth bmw art car a bmw m1 was created in 1977 by the pop art legend andy warhol who unlike the previous artists worked directly on the full scale vehicle and painted the car himself. Many renowned artists throughout the world have created bmw art cars. To date a total of 19 bmw art cars based on both racing and regular production vehicles have been created.
The bmw art car project was introduced by the french racecar driver herve poulain. Herve poulain who first lured prominent artists to bmw inspired other artists to join the party. His studio was known as a factory and his greatest fame came from portraying campbells soup cans.
He began his artistic career as a commercial artist and was successful in holding his own exhibition in new york as early as in 1952. The father of the bmw art car collection. To most enthusiasts cars are art by.
Perhaps this occurred to andy warhol when bmw asked him to paint its m1 group 4 race car in 1977. Anybody who declares soup cans to be a work of art or suggest closing a whole department store and keeping it as a museum for posterity must be unable to sense any conflict between functional technology and. A detail from andy warhols 1979 bmw m1.
Since calders work of art many other renowned artists throughout the world have created bmw art cars including david hockney jenny holzer roy lichtenstein robert rauschenberg frank stella and andy warhol. Its now considered the most valuable car in bmw history.