Bmw you know youre not the first. You know youre not the first. You know youre not the first. Or perhaps better yet should you.
Were apple about to market reconditioned ipads with a guy spent from exertion asking me to just gimme a minute then ill be good to go i wouldnt buy it. I am referring to the car of course. Bmw has taken a new approach to the old saying sex sells this advertisement with the slogan you know youre not the first is promoting bmws premium selection used cars in greece.
Kudos to bbdo athens. The print ad titled bmw used cars. Was done by bbdo athens advertising agency for bmw in greece.
Well as everybody in advertising knows advertising is effective if it gets people talking about the product. They are trying to get the message across that even though you are not the first owner their used cars are still of premium quality. When considering this research alone it would be of no surprise that bmw chose to use sex appeal to sell their cars.
It was released in jul 2008. Bmw used cars. Getting a bmw for a good price is like scoring with a beautiful woman you know youre not the first but hey not everyone is lucky to get first dibs on something so gorgeous.
What comes to mind when you see a close up of a flaxen haired young lass with pouty lips and bedroom eyes that includes this caption you know youre not the first a slightly used bmw. Even without notions of gender attached its not the greatest marketing angle to pursue. Most simply described bmw premium used cars are so beautiful it wont matter if youre not the first driver is it effective.
My vagina doesnt have that new car smell. Although the june 2008 ad is a bit unorthodox remember they are trying to sell you a used car i think it is wicked funny and i love its sarcastic tone.