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The ford pinto case is mentioned in most business ethics texts as an example of cost benefit analysis yet in those formats any appreciation of the complexity surrounding the issues of such decisions is overly simplified.

Ford pinto fire. Ford neglected to add reinforcements to protect the easily ruptured fuel tank endangering drivers while earning the pinto a reputation for catching fire that persists today. More specifically it was fords decision to use the costbenefit analysis detailed in section 11 to make production decisions that translated into lost lives. The pinto a subcompact car made by ford motor company became infamous in the 1970s for bursting into flames if its gas tank was ruptured in a collision.

Ford motor company 1981. Ford pinto fuel fed fires. On june 9 1978 ford motor company agreed to recall 15 million ford.

Beginning in 1973 field reports of ford pintos consumed by fire after low speed rear end collisions were received by fords recall coordinator office. The pinto fire controversy ford was accused in lawsuits of failing to make the pinto safer when rear end crashes caused fires. The ford pinto was an american subcompact car produced from 1971 to 1980.

The main controversy surrounding the ford pinto case was the ford motor companys choices made during development to compromise safety for efficiency and profit maximization. Pinto fuel tank fire grimshaw v ford. Damages should be more than ford had made in profit on the pinto since its introduction which was 124 million.

Learn more about the pinto fire controversy. In april 1974 the center for auto safety petitioned the national highway.

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