Ford pinto fire. The ford pinto case is mentioned in most business ethics texts as an example of cost benefit analysis yet in those formats any appreciation of the complexity surrounding the issues of such decisions is overly simplified. The ford pinto was an american subcompact car produced from 1971 to 1980. Ford neglected to add reinforcements to protect the easily ruptured fuel tank endangering drivers while earning the pinto a reputation for catching fire that persists today.
The pinto fire controversy ford was accused in lawsuits of failing to make the pinto safer when rear end crashes caused fires. The main controversy surrounding the ford pinto case was the ford motor companys choices made during development to compromise safety for efficiency and profit maximization. Pressures from foreign competition and the looming rise in gas prices incentivized fords upper management to cut the pintos delivery time in half.
On june 9 1978 ford motor company agreed to recall 15 million ford. Ford pinto fuel fed fires. In april 1974 the center for auto safety petitioned the national highway.
More specifically it was fords decision to use the costbenefit analysis detailed in section 11 to make production decisions that translated into lost lives. The ford pinto is a subcompact car that was manufactured and marketed by ford motor company in north america. The pinto a subcompact car made by ford motor company became infamous in the 1970s for bursting into flames if its gas tank was ruptured in a collision.
Damages should be more than ford had made in profit on the pinto since its introduction which was 124 million. Pinto fuel tank fire grimshaw v ford.